Commercial content, with brand thinking built in.

Considered video, photography and social-first content for home & lifestyle brands.

VIEW WORK

A designer's eye.
A marketer's understanding.
A creator's approach.

With over 10 years of experience in commercial digital design, backed by a background in marketing, advertising and first-hand social content creation, I bring an understanding of both the strategy behind the brief and the creative needed to bring it to life.

  • Miss Amara

    Video · Social Content · Photography

  • Koala

    UGC Video · Product Content

  • Castlery

    Social Content · Photography · Video

  • al.ive body

    Photography · Video

  • Tineco

    Social Content · Video

  • Mova

    Mova

    Social Content · Video

  • The Timberline

    Social Content · Photography

Content made for where your brand lives.

  • Short-form video · UGC-style content · Product demonstrations · Lifestyle content · Voiceover · Paid social creative · Organic social

    Social-first content that feels natural to the platform and considered enough for the brand behind it.

    I create short-form video and UGC-style content for organic social, paid advertising, product launches and broader digital campaigns.

    From product demonstrations and lifestyle storytelling to voiceover and polished product-led content, each piece is created around your brief and audience rather than a one-size-fits-all formula.

    My background in marketing, advertising and digital design means I'm thinking beyond the individual video. I understand where the content sits within the wider brand, what it needs to communicate and how it can work across different digital touchpoints.

  • Product · Lifestyle · Interiors · In-home content · Campaign imagery · Social assets

    Considered imagery that gives your brand more to work with.

    I create product, lifestyle and interior photography for brands looking for warm, natural imagery that feels elevated without becoming overly styled or disconnected from real life.

    With more than 10 years of commercial design experience, composition, color, detail and brand consistency are instinctive parts of the way I shoot. The result is a versatile library of imagery designed to work across social, websites, digital campaigns and other brand touchpoints.

    Shoots can be created around a specific campaign or product launch, or as a broader content library to give your team a bank of on-brand imagery to draw from.

Have a project in mind?

“We've worked with Chelle many times and have always been blown away by both the quality of her work, and also her incredible attention to detail. She truly knows how to bring our products to life with beautiful images and videos.”

Ali - al.ive body

Interiors
and a new home in the making.

Alongside my commercial work, I share interiors, design and everyday living through Everyday Home, an established community of more than 21,000.

We're currently building our family home on Sydney's Northern Beaches, with completion planned for 2027.

Get Started